Creative Projects

Take a look at my latest designs

💌 Personal / farewells

From concept to creation, these videos were designed with love and added a personal touch tailored to each recipient's unique personality.

💡 Social media campaign strategy and content creation

Engagement has been strong for McGill’s annual business career fair since I rolled out the team’s media strategy plan. (Prior to that, there was resistance in promoting events publicly, and usage of LinkedIn/Facebook/Instagram for event promo was limited)

🎯 Targeted outreach strategy and purposeful messaging

Whether the message was curated for corporate partners, students, alumni, or donors, I’ve crafted more messaging than I can count. (i.e. deploying email campaigns, analyzing data to summarize key findings, generating reports) These email campaigns are the most recent.

🧩 Marketing / presentation support and content management

I led the overall rebranding of McGill’s business career centre in 2020/21— from brand identity, to revamping website, presentation materials and documentation… a complete overhaul of their resources (online self-service and in-person resources) was undertaken to achieve consistency and modern branding.

💻 Virtual event promotion / effective communication

2020 started off with a worldwide pandemic, and it was marked by challenge after challenge. During that time, I was appointed the lead for all our virtual events, and I knew that achieving effective communication was more important than ever. This year highlighted my resourcefulness, and willingness to learn/source/adopt new technologies.